Back-in-Stock notifications can be a game-changer for your business if you're tired of losing out on sales when your products go out of stock. They provide the perfect solution to keep your customers informed and interested, ensuring you don't miss out on potential sales.
With open rates frequently exceeding 90%, back-in-stock notifications provide customers with the opportunity to purchase desired products as soon as they become available again, eliminating the need to continuously check the website.
If you are aware of the benefits of back-in-stock notifications and still wondering, “How Do I Add Notify Me When Back-in-Stock on Shopify?”
In this blog, we will guide you through the process of adding Back-in-Stock notifications on Shopify, so you can take advantage of this powerful tool and never miss out on a sale again.
What is a Shopify Back-in-Stock notification?
A Shopify Back-in-Stock notification is a feature of the Shopify platform that enables store owners to alert their customers when a product that is out of stock is restocked. This feature allows store owners to continue to engage customers who are interested in their products, allowing customers to be the first to know when an out-of-stock product is Back-in-Stock.
Shopify Back-in-Stock notification helps to boost sales and can also increase customer loyalty by giving customers the ability to purchase these products before anyone else.
When a customer visits a product page and finds that the item they want to purchase is out of stock, they can choose to receive a Back-in-Stock notification via email or text messages.
5 benefits of setting up Back-in-Stock notifications in Shopify
Setting up Back-in-Stock notifications in Shopify can be a valuable tool for businesses looking to optimize their sales and inventory management. This feature allows customers to sign up for alerts when a product they are interested in becomes available again, reducing the likelihood of abandoned carts and improving customer satisfaction.
Here are five key benefits of setting up Back-in-Stock notifications in Shopify:
- Shopify Back-in-Stock Notifications helps increase sales:
Back-in-Stock notifications in Shopify can increase sales by capturing customer interest in products that are currently out of stock and reducing abandoned carts.
When customers sign up for Back-in-Stock notifications, they are more likely to come back and complete their purchase when the product becomes available again. This feature can also create a sense of urgency in customers who receive notifications, encouraging them to purchase the product quickly before it goes out of stock again.
By notifying customers when a product they are interested in becomes available again, you are showing that you value their business, which can encourage repeat purchases and help build customer loyalty.
- Shopify Back-In-Stock Notifications Reduces Inventory Strain:
Shopify Back-in-Stock Notifications can reduce inventory strain by allowing businesses to better manage their inventory levels. By tracking customer demand for out-of-stock products, businesses can make informed decisions about inventory management and restocking.
Back-in-Stock Notifications can help businesses gauge customer interest in specific products and prioritize restocking efforts accordingly. This can prevent overstocking or understocking of products, which can strain inventory and negatively impact sales.
By automating the process of notifying customers when products are Back-in-Stock, businesses can avoid manual tracking of inventory levels and save time and resources.
- Shopify Back-In-Stock Notifications Improve Customer Satisfaction:
Shopify Back-in-Stock Notifications can improve customer satisfaction by keeping customers informed about the availability of products they are interested in purchasing.
When customers sign up for Back-in-Stock Notifications, they receive an email notification as soon as the product becomes available again, allowing them to make the purchase they have been waiting for.
This feature can reduce the frustration and disappointment that customers may experience when they find a product they want to buy is out of stock.
By offering Back-in-Stock Notifications, businesses show their customers that they value their interests and are committed to providing the best shopping experience possible. This can help build trust and loyalty, leading to increased customer satisfaction and positive word-of-mouth recommendations.
- Shopify Back-in-Stock Notifications increases conversion rate:
Shopify Back-in-Stock Notifications can increase conversion rates by providing a targeted marketing opportunity to customers who have shown interest in specific products.
When a customer signs up for Back-in-Stock Notifications, they have already demonstrated their intent to purchase the product. By sending them a notification as soon as the product becomes available again, businesses can create a sense of urgency and encourage them to make the purchase.
This feature can also reduce cart abandonment rates by providing an alternative to customers who may have left the website after finding the product they wanted was out of stock.
By offering Back-in-Stock Notifications, businesses can engage with customers in a personalized and relevant way, increasing the likelihood of a successful conversion.
- Shopify Back-in-Stock Notifications help identify popular products:
Shopify Back-in-Stock helps identify popular products by tracking customer demand for out-of-stock items. When a customer signs up for Back-in-Stock notifications for a product, it indicates a high level of interest in that product. This data can be used by businesses to identify popular products and restock them accordingly.
By analyzing the number of sign-ups for each product, businesses can prioritize their restocking efforts and make informed decisions about inventory management. Back-in-Stock notifications help businesses identify trends and patterns in customer demand, which can be useful in developing marketing strategies and product offerings.
By using Shopify Back-in-Stock, businesses can gain valuable insights into customer preferences and behavior, leading to better decision-making and increased sales.
Stay Alert for Restocks: How WhatsApp Can Be Your Solution for Back-in-Stock Reminders
In today's fast-paced retail landscape, popular products often sell out quickly, leaving shoppers eager to be notified when they become available again. WhatsApp, a popular messaging app, can serve as a solution for back-in-stock reminders in several ways:
- Instant Notifications: With WhatsApp, you can receive real-time notifications directly to your mobile device as soon as a product is back in stock. This allows you to stay alert and take prompt action to secure the item before it's sold out again.
- Personalized Communication: WhatsApp enables retailers to send personalized messages to their customers, providing tailored updates about restocked products based on their preferences or past purchases. This personalized communication helps you stay informed about the products you're interested in and increases the chances of getting them when they become available.
- Easy Interaction: WhatsApp allows for seamless communication between retailers and customers. You can easily reply to messages, ask questions, or request further information about restocked items, making the shopping experience more interactive and convenient.
- Wide Accessibility: WhatsApp is widely used around the world, making it accessible to a large user base. It is available on various devices, including smartphones and desktop computers, making it convenient for users to receive back-in-stock reminders on their preferred devices.
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How to install Shopify Back-in-Stock notifications?
Installing Back-in-Stock notifications in Shopify can be a straightforward process, and it can provide a range of benefits for businesses looking to optimize their inventory management and increase sales.
Here is a step-by-step guide on how to install Shopify Back-in-Stock notifications.
- The first step is to go to the Shopify app store and click on the "add app" button to add Restock Alerts to your shop
- To create your first "notify me when available" button, send a test notification by going to your Shopify admin and navigating to an unavailable product page or adding a product with 0 stock
- Look for the "Notify me when available" button on the out-of-stock product page, normally located under the "sold-out" button
- If the button does not appear, contact Restock Alert's support team for assistance
- To test the button, click on "Notify me when this product is available" and enter your email address or allow for web push notifications
- Go back to Restock Alerts > Reports to view your request under the Requests section
- Select the product in the Shopify admin dashboard and set the inventory to 1 to trigger the notification to be sent to the customer
- Check the Reports page to view the sent notification under the Sent notifications tab
- Customize the widgets (Buttons, Subscription forms, or Notifications) in the Customization section if desired.
Why are back-in-stock notifications aren’t always effective?
Back-in-stock notifications can be a useful tool for e-commerce stores to notify customers when a product is available again. However, there are several reasons why these notifications may not always be effective in driving sales.
Here are some.
- Inventory issues:
Inventory issues can be a significant challenge for businesses looking to leverage back-in-stock notifications. When a product is out of stock for an extended period, customers may lose interest and begin to look for similar items from other brands or retailers.
This can be particularly true in fast-moving industries where trends can change quickly, and customers may have limited patience to wait for products to become available again.
As a result, the effectiveness of a back-in-stock notification may be reduced if the product has been out of stock for too long.
- Bad Timing:
Timing is another important factor that can impact the effectiveness of back-in-stock notifications. Even if a customer is interested in a product, they may not be actively looking for it or may not need it at the time when it becomes available again.
For example, if a customer is interested in purchasing winter clothing but receives a back-in-stock notification for a winter jacket in the middle of summer, they may not be interested in purchasing the jacket at that time.
Similarly, customers' needs and preferences can change over time, and they may not be interested in a product that they were previously interested in.
- Notification fatigue:
Notification fatigue is a common phenomenon where customers receive numerous notifications from different brands, leading to a state of mental exhaustion or fatigue. This can make it difficult for customers to process or respond to notifications, including back-in-stock notifications.
Customers may receive notifications from multiple brands and channels, including email, social media, and push notifications. If they receive too many notifications, they may start to ignore or filter out notifications, including those for back-in-stock products.
This can reduce the effectiveness of back-in-stock notifications, even if the customer was interested in the product initially.
- Technical issues:
Despite the advantages of back-in-stock notifications, technical issues can hinder the effectiveness of this feature. For example, if the notification system experiences glitches or malfunctions, customers may not receive notifications even if they signed up for them.
This can lead to frustration and dissatisfaction, and customers may opt to shop elsewhere if they cannot rely on the notification system.
Additionally, if the notification system is not set up correctly or if it is incompatible with the store's website, it may not work as intended, causing delays or errors in the notification process.
- Lack of personalization:
A lack of personalization can also decrease the effectiveness of back-in-stock notifications. Customers may receive generic messages that do not address their specific needs or interests, leading to a lower response rate.
Personalized messages, on the other hand, can create a stronger connection with the customer and increase the likelihood of them responding to the notification. This can include addressing the customer by name, offering them a discount or promotion on the product, or providing recommendations for related products based on their purchase history or browsing behavior.
By tailoring the message to the customer's interests and needs, the back-in-stock notification can be more effective in driving sales and improving customer loyalty.
Best Shopify Back-in-Stock Apps in 2022
If you're running an online store with Shopify, keeping track of inventory can be a challenge. Fortunately, back-in-stock apps can help you manage your inventory effectively and alert customers when products become available again.
For your help, here are some of the best back-in-stock apps for Shopify in 2022 to help you choose the right one for your business needs.
- Back-in-Stock + Restock Alerts
Restock Rocket offers several top features that can help you recover lost revenue and improve customer satisfaction. With this app, you can easily design your own "Email me when available" button and a sign-up form to match your brand and notify your customers via email when products are restocked.
Additionally, it supports almost all Shopify themes and works well for pre-orders and waitlist cases.
Restock Rocket also sends email alerts automatically to all subscribed customers when their requested product is Back-in-Stock, helping you recover lost sales. Best of all, no coding is required!
- Back-in-Stock: Restock Alerts
Back-in-Stock offers a convenient way for customers to receive alerts when a desired product is Back-in-Stock through various notification channels. Additionally, the platform provides a comprehensive admin analytics dashboard and reports to help you maximize conversions of restocked items.
You can also measure the demand for out-of-stock items by including a Quantity Required field on the notification signup form.
Customizing Back-in-Stock emails to customers is made easy through the no-code settings or HTML editing feature. Finally, the email delivery settings enable complete control over how you send notifications to your customers.
- SpurIT Back-in-Stock Alerts
SpurIT is a Shopify development platform that offers a wide range of services to help businesses of all sizes achieve their eCommerce goals.
One of their standout features is the "In Stock Reminder" badge and "Notify Me" pop-up, which alerts customers when a product they are interested in is Back-in-Stock. The pop-up can be customized to automatically appear when customers view an out-of-stock item, or when they click on the badge icon.
SpurIT also offers custom functionality to give your business a competitive edge, along with advanced analytics and ad strategy.
The design of the pop-up and badge is fully customizable to match your brand, and you can edit email notification templates in different languages to improve customer engagement.
- Alert Me! Back-in-Stock Alerts
Alert Me! Back-in-Stock Alerts is an app that automates the process of notifying customers when a product is restocked.
With this app, you don't need to worry about manually sending restock notifications as Alert Me automatically sends an email to all customers who have signed up for restock notifications when a product is restocked.
The app is designed to integrate seamlessly into your website without any pop-ups that can annoy your customers. You can choose to show the alert on the product or collection page or both.
Additionally, the app allows you to customize the appearance of the form, button, and text to match your brand and choose whether to show it on pre order products.
- Appikon ‑ Back-in-Stock
Appikon is a powerful tool that helps businesses avoid losing sales due to stockouts. By sending back-in-stock alerts through email, SMS, Facebook Messenger, and web push notifications,
Appikon can re-engage customers and keep them up to date with the availability of their desired products. With the ability to send personalized alerts to customers on the channels they use most frequently, Appikon offers a convenient way to keep shoppers informed.
The top Features Of Appikon include an admin analytics dashboard and reports to help you maximize conversions, a one-click subscription feature for customers, integration with popular mailing lists like Mailchimp and Klaviyo, and the ability to notify customers within 60 seconds when an item is restocked.
Shopify back-in-stock notification FAQs
How do I notify customers Back-in-Stock on Shopify?
To notify customers when a product is Back-in-Stock on Shopify, you can use the built-in 'Back-in-Stock' feature or install a third-party app that provides similar functionality.
How do you set an alert for when something comes Back-in-Stock?
To set an alert for when something comes Back-in-Stock on Shopify, you can enable the 'Back-in-Stock' feature or use a third-party app that offers this functionality. Customers can sign up for notifications by entering their email addresses.
Do back-in-stock alerts work?
Back-in-stock alerts can be effective in informing customers when a product is available again. However, their effectiveness can be impacted by factors such as inventory issues and notification fatigue.
Does Shopify notify you when a product is Back-in-Stock?
Shopify does not notify you when a product is Back-in-Stock by default. However, you can use the 'Back-in-Stock' feature or install a third-party app to provide this functionality.
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