How to Enable Push Notifications on Your Shopify Store: A Simple Guide

Sourabh Upreti
Sourabh Upreti
January 25, 2023

You know what they say: all good things come in threes.

So, when it comes to getting your customers' attention, you should think about three things: notifications, notifications, notifications.

You may not have realized it yet, but push notifications are key to keeping your customers engaged with your brand and excited about your products.

But have you ever thought about adding fancy push notifications to make it more like Amazon? Or maybe you just want some free repeat traffic on autopilot?

Either way, we're here to help you turn that frown upside down and show you how to enable Shopify to push notifications!

And the best part? We'll show you not one, not two, but three ways to enable push notifications on your Shopify store. But let's be real; one way is much easier than the other, so we recommend going with that one.

So, sit back, relax and let's get those push notifications popping!

What are Push Notifications?

Push notifications are messages on users' phones when they are not browsing your Shopify store. This helps you let customers know about new sales, product launches, special discounts, and whatnot. Push notifications are a great way to engage with your customers, and they can also help boost sales.

For example, you can use push notifications to announce a sale or discount on a product. This will encourage customers who have already considered buying that particular product but haven't decided yet. This allows you to make a sale, and your users will also get a good deal.

A win-win solution, isn't it?

How to Enable Shopify Push Notifications using an app?

Many apps can help you enable Shopify to push notifications. One of them is PushOwl. It allows you to easily set up and manage your push notification campaigns from one dashboard. This way, you don't need to worry about creating a great user experience.

Here's the step-by-step to enabling Shopify to push notifications with PushOwl.

Step 1: From the Shopify dashboard, hover over Apps in the left-hand sidebar.


Step 2: Click on Customize your store in the top right corner. Once you’ve done that, search for PushOwl Web Push Notifications.


Step 3: Install the app.


Step 4: Create a new campaign or edit an existing one by going to Apps > PushOwl > Campaigns

Step 5: Add a campaign name and description, and select your app as an action provider.

Step 6: Select the styles of notifications you want to send your customers.

Step 7: From here, you can customize your message and schedule a campaign to send out notifications immediately or later.

Note: PushOwl is not the only app; it has better features than other apps. You can even try other apps available out there. Just copy and paste the process.

How to Enable Shopify Push Notifications without installing an app?

If you feel like installing an app affects the speed or performance of your store, you can still enable it without installing an app. You still need the support of a third-party app, as the Shopify App store does not have a tool for this purpose. But you can use an app like Pushengage to do that. But it requires more manual work than installing an app and setting up a campaign.

Step 1: Start logging into your Shopify account and then go to Sales Channels » Online Store » Themes.

Shopify Sales Channels

Step 2: Click the “Customize Theme” tab and then click on Actions. Then, select Edit Code.

Shopify edit theme code

Step 3: Click on the file named theme.liquid under Layout to open it:

Shopify theme file

Step 4: To get the push notifications to work for your site, sign into or sign up with a PushEngage dashboard and go to Settings » Site Details. There, you'll see a button that reads 'Click Here For Setup Instruction.'

PushEngage Installation Settings

Step 5: Click the Any Site tab, and copy the installation code.

PushEngage Any Site Installation Code

Step 6: Return to your Shopify theme customizer and reopen the theme.liquid file there.

Locate the line of code that reads, and then paste PushEngage's Javascript just before it.

Shopify theme editor

Once you’ve done that, go to your PushEngage dashboard and finish the setup tasks. You’re ready to begin collecting subscribers!

Go beyond push notifications.

Push notifications are a great way to get in touch with your customers and drive sales, but there’s more you can do. Put yourself in the customer's shoes; just imagine the number of push notifications they receive in an hour.

It's from their favorite YouTube channel, games, news, social media updates, and more. And in this noise, it's easy to get lost, and your customer just needs the one option "clear" to erase all the notifications.

All your efforts go useless if it happens.

But as always, we help you cut through the noise and still reach your customer. It's through WhatsApp. Yes, even if your customer uses "clear notification," we will still communicate with them in the WhatsApp message.

That’s where BiteSpeed comes in. It offers all the tools a Shopify owner needs to reach out to the customer. You can, 

  • Broadcast a message, 
  • Update your customers about new products or deals, 
  • Post a discount code and ask them for feedback or suggestions, 
  • Recover your abandoned cart, and 
  • Collect reviews. 

You can drive more when you leverage the features better, and your creativity is the limit.

Moreover, it has pop-ups and gamification tools like spin wheels to collect your user's contact information. When it comes to the features of BiteSpeed, we made it easy to use. You can set up your campaigns and track them in real time with live data. Moreover, you can view each campaign's reports to know which works better than the others.

We have something that your customers will love. It’s WhatsApp chatbot support. Yes, if your users are clueless about their purchase or need anything specific, they can chat with the WhatsApp chatbot and build their cart without leaving the platform. When they are satisfied with their products, they will be redirected to your website for the checkout process.

No cart abandonment, no cracks to lose your sales!😎

Tempting to see the profits with BiteSpeed? Schedule a free demo with us, and we will help you cut through the noise even after your user clears their notifications. What say?

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