Best Shopify Abandoned Cart Apps to Recover Sales

Sourabh Upreti
Sourabh Upreti
October 28, 2022

If you’re reading this article, I guess you’re struggling with abandoned carts, losing potential sales, and having some sleepless nights. 

Luckily, you’re not alone.

Of course, every app out there claims to be the best Shopify abandoned cart app. But are they really that good? 

To help you, we did the hard work of researching 20 of the best Shopify abandoned cart apps. These apps will recover abandoned carts and help you recover lost revenue.

Before we jump in, let's begin with the basics, shall we?

(If you’re a seasoned pro, feel free to use the jump links to skip to the list :))

What is an abandoned cart on Shopify?

Shopify cart abandonment occurs when customers add products to their cart but leave without completing the purchase. This is a huge problem for D2C stores because it not only affects the number of sales & revenue but also the performance of ad campaigns.

Shopify abandoned cart recovery apps can help you recover these lost sales by following up with customers who abandoned their carts to try and get them back on track toward completing their purchases.

Why should you use Shopify Abandonment cart apps?

Because when you do, your revenue will skyrocket!

These apps offer a variety of tools and automation features, so you can choose the app that works best for your business.

There are a lot of reasons why customers abandon their carts. It could be because they changed their mind about what they wanted, thought the product was too expensive, or simply forgot about it. 

*If you ask me, I’m pretty sure it was that new cat video notification. Talk about the attention span of a puppy cat.*

According to a survey by Baymard Institute, customers often abandon their carts due to the additional costs associated with the product.

Reasons for Abandonments During Checkout

You can recover these lost sales by incentivizing them with a coupon code for a discount. This is just one of the many strategies that Shopify abandoned cart apps can help you with to encourage customers to complete their purchases. 

Some apps will send email reminders, while others use pop-ups or push notifications.

But choosing the right Shopify abandoned cart app depends on your business needs and goals.

How to fix abandoned carts on Shopify?

You can follow two approaches to bring your shoppers back to complete their purchases. They are

  • Traditional cart recovery strategies.
  • Advanced cart recovery strategies.

Traditional cart recovery strategies

They are the most common, including email reminders, SMS notifications, and retargeting ads.

1. Email reminders.

This evergreen strategy to engage customers can be an efficient way to bring back shoppers who’ve abandoned their carts. A database compiled by Moosend shows that when brands send out cart abandonment emails, 45% of them are opened. And out of the opened emails, 21% receive click-throughs.

And more interestingly, half of those who engaged with the content in cart abandonment emails went on to complete their purchases.

This shows that email reminders are great for bringing back customers who’ve abandoned their cart, but you should also consider sending them a follow-up email after they order. This will help you build a strong relationship with your customers and improve customer retention rates.

2. SMS marketing.

Similar to email marketing, SMS marketing is a great way to stay in touch with your customers. As SMS marketing campaigns see an average 19.3% click-through rate, it’s a good idea to leverage this channel to recover lost sales.

 If you have a customer’s phone number, it is possible to send the person text messages encouraging them to complete the checkout process.

3. Retargeting ads.

Retargeting ads are a great way of recovering lost sales. As customers browse your site, they may leave without completing their purchase. 

Retargeting ads allow you to show them an ad on other websites, reminding them that they didn’t complete their purchase and persuading them to get back on track with the checkout process.

Mostly they are dynamic ads showing the product in a shopping cart after customers leave their cart abandoned.

Advanced cart recovery strategies.

This strategy focuses on driving revenue where your competitors haven’t yet. This includes leveraging WhatsApp marketing, exit intent pop-ups, and push notifications.

1. WhatsApp marketing.

As most people use WhatsApp these days, it is one of the best places to recover abandoned carts. If a customer leaves without completing their purchase, you can send them a WhatsApp message to remind them that they have a pending order. 

On WhatsApp, about 80% of messages are read within five minutes. This provides D2C brands with an excellent opportunity to get in front of their customers and recover sales.

WhatsApp marketing helps you recover all three types of abandonment including, 

1. Abandoned checkout - where shoppers abandon their shopping carts before completing the sale.

2. Abandoned carts - where customers add items to their carts but don't even reach the checkout page.

3. Product abandonment - where people browse through product pages but don’t add any products to their carts.

Luckily, you can recover these when you leverage the power of WhatsApp marketing. 

You can also get creative and

  • Send special offers and discounts to customers to give them a nudge to complete the purchase.
  • Ask why they left their cart and provide solutions.
  • Send them updates about the products they ordered.
  • Provide chat support to customers in real-time using bots.
  • Collect reviews from customers and publish them on your site.

And the list goes on if you have a solution like BiteSpeed. It helps you send the right message to the right customers at the right time. You can use it as a sales tool or even build your chatbot for customer support.

With the cart abandonment feature of BiteSpeed, you can recover the maximum of your lost sales by asking them the reason for the cart abandonment. Based on the response, you can send them relevant messages and convince them to come back to complete the purchase.

The best thing is to personalize the message with the exact image of the product the customer left behind in their cart.

Here is an example of what the cart abandonment message looks like,

2. Exit intent pop-ups.

Another way to get your customers to purchase your product is to use exit intent pop-ups. These pop-up windows appear when a user tries to leave your website. Exit intent pop-ups allow you to stop users from leaving your website. 

You can use this pop-up window to offer them discounts, free shipping, or anything else that would make them want to return and complete the purchase.

Here is how Ineze uses gamification to increase the conversion rate:

using gamificaton to increase conversion rate

You can even use gamification like "spin the wheel to claim your offer," same as Ineze to interact with your users and get them to complete their purchase, as the cost is the primary concern that holds in many cases. In fact, cart abandonment pop-ups have a conversion rate of around 17.12%.

With BiteSpeed, you can create pop-ups that appear when a user tries to leave your website. You can also select and customize pre-built pop-ups in the library. This lets you grow your subscriber base, nurture, and drive future revenue from them.

create op-ups using bitespeed

This way, you can create a pop-up that suits your brand and gives the best user experience.

Which cart abandonment strategy is best for your D2C brand?

Though traditional cart abandonment strategies are effective, they aren’t the best choice for every D2C brand. With email and SMS marketing, you have to compete with many other brands also sending out messages. 

Also, emailing the same message to all users can result in a low click-through rate. In this case, a more personalized approach is needed to stand out from the competition and engage your customers better.

Even with retargeting, you must consider how many brands are already using this strategy in your niche and how much it will cost to get the same results.

On the other hand, when you use advanced abandonment cart recovery strategies, you can stand out from the competition and increase your engagement with customers. In fact, compared to any other strategy, WhatsApp marketing offers 45-60% conversion rates making it a potent tool to boost your sales and profits.

Moreover, with WhatsApp marketing and pop-ups, you don’t have to worry about getting lost in the crowd or spending too much money on advertising. Instead, you can focus on building a relationship with your customers and getting them to buy from you.

20 Best Shopify Abandoned Cart Apps to recover lost sales

At this point, you know the best ways to improve your sales and keep customers coming back for more. But there’s one more thing you need to know.

How do you deliver these messages to the right audience without losing personalization?

This is where the role of Shopify's abandoned cart apps comes in. If you find the right tool, they can help you get the most out of your abandoned cart messages. 

Here are the 20 best Shopify abandoned cart apps on the market that can help you increase your sales and boost your revenue,

1. BiteSpeed.

BiteSpeed is an excellent option for D2C stores that want to improve their abandoned cart recovery rates. It’s easy to set up and use and comes with several features that make it ideal for any Shopify store.

Bitespeed

With BiteSpeed, you can leverage the power of WhatsApp marketing to send abandoned cart recovery messages and get the most out of your abandoned cart recovery efforts. BiteSpeed also works with other messaging platforms making it an excellent option for D2C brands that want to use multiple messaging channels.

Top capabilities of BiteSpeed,

  • Availability of multiple opt-in templates to create exit intent pop-ups in various designs and styles that let you build a WhatsApp subscriber list.
  • The ability to send advanced abandoned cart recovery messages via WhatsApp.
  • A dashboard that makes it easy to create, edit, manage and deploy your messages.
  • Chatbot flow builder that lets you automate customer queries, take orders, and more.
  • WhatsApp shop and catalog so you can bring your entire Shopify store on WhatsApp.
  • Allows you to collect photo reviews from customers directly from WhatsApp.
  • Segmented broadcast messages so you can send the right message to the right person at the right time without getting blocked or marked as SPAM by your potential customers.
  • Upsell similar products when a customer places an order, increasing the average value of their orders.
  • Increase your LTV by cross-selling additional products to customers two weeks after they purchase their initial product.

With all these features, you can see how effective it would be to build a D2C business with WhatsApp. You’ll be able to grow your business faster than ever before while also increasing your LTV and profits.

Try BiteSpeed and improve your conversion rate for free now

Pricing

  • Free plan. 
  • Pro plan at $79.99/month. 
  • The business plan at $199.99/month. 
  • Enterprise plan at $399.99/month. 

2. Pushowl.

PushOwl is an automation tool for Shopify that lets you send customized push notifications to your customers’ phones based on specific actions they take—like dropping off their shopping cart or marking a product as “out of stock.”

Pushowl

The cart abandonment app is simple to use, and you can send messages without collecting personal information about your customers.

Top features of Pushowl,

  • Add subscribers instantly with the built-in signup form.
  • Availability of a campaign creator that makes it easy to craft a web push campaign in minutes.
  • Automated sequences can increase the rate at which abandoned shopping carts are recovered.
  • Intuitive dashboard to track the performance of your push campaigns.

Pricing

  • Free plan
  • Business plan at $19/ month
  • Enterprise is available for custom plans.

3. Amplified.

Amplified is an all-in-one Shopify abandoned cart app that allows you to send push notifications, SMS messages, and emails and personalize content based on customer preferences. It also has an easy-to-use interface suitable for marketers and developers.

Amplified

The platform's sleek design and intuitive interface make it easy to create eye-catching content on the fly.

Top features of Amplified,

  • Availability of tons of email templates.
  • Email & SMS campaign ideas to get you started.
  • Using Abandoned Cart Recovery Flows & Automation, you can reach out to customers who left their carts.
  • It comes with list-building tools that help boost sales with the "Add to cart pop-ups."
  • Simple analytics to stay updated on the performance of your campaigns.

Pricing

  • Free plan
  • Standard Plan at $29/month
  • Pro plan at $99/month
  • Enterprise at $299/ month

4. Smart Push Marketing.

Smart Puh marketing allows you to craft push notifications and automatically send them to the right users at the right time. It’s easy to create custom push notifications that can be delivered to your customers on their mobile devices or desktops.

Smart Push Marketing

You can customize the messages and schedule them according to your preferences. It comes with various templates that you can use for different purposes, such as recovering lost sales, promoting new products or services, and driving sales.

Top features of Smart Push Marketing,

  • It helps you convert anonymous visitors via pop-ups and exit intent pop-ups.
  • It helps you send push notifications to customers who abandoned the cart.
  • The App segments subscribers into different groups, including price-sensitive and frequent visitors. This allows you to target specific campaigns for each group.

Pricing

  • Free Plan
  • The basic plan at $9.99/month
  • Pro Plan at $ 29.99/month

5. Tidio.

Tidio is a live chat and AI chatbot app that helps Shopify stores increase sales, improve customer support, and reduce churn.

Tidio

Using this app, you can send abandoned-cart notifications directly from your Shopify store via chatbots. The messages are customizable and allow you to try different calls to action to recover abandoned carts.

Top features of Tidio,

  • Availability of pre-built templates to help you create a message quickly and easily.
  • It comes with multiple triggers to help you send messages at the right time.
  • Integrates with multiple apps to help you send messages from your store via chatbots.

Pricing

  • Free plan
  • Communicator plan at $ 19/month
  • Chatbots plan at $39/month
  • Tidio pro plan at $289/month

6. Omnisend.

Omnisend is designed explicitly for eCommerce retailers and offers robust cart abandonment features to help you boost conversions.

Omnisend

Built-in automation allows you to save time and reduce your workload, while a drag-and-drop builder makes customizing emails, SMS text messages—or push notifications easy. You can also use Omnisend to reach your customers by email, text message and social media.

Top features of Omnisend,

  • Availability of an automated email sequence that helps you recover abandoned carts.
  • Allows you to send newsletters and personalized emails to your customers.
  • You can create custom workflows based on user behavior, like cart abandonment.
  • Push notifications and SMS can be used in campaigns and omnichannel workflows.
  • Availability of segmentation that allows you to target specific groups of customers based on their behavior, location and demographics.

Pricing.

  • Free plan for up to 500 emails/month
  • Standard plan at $ 16/month for up to 6000 emails
  • Pro plan at $ 59/month for unlimited emails

7. Recart.

Recart is a Shopify app that can help you recover abandoned carts by sending automated reminders to customers through Facebook Messenger.

Recart

You can also use the pop-up forms available with Recart to build your customer list and grow your business.

Top features of Recart,

  • Automated cart recovery campaigns based on abandoned carts.
  • It has targeted messaging that allows you to reach out to the customers who have left their carts without purchasing anything.
  • Real-time reporting tools that allow you to monitor your progress and take action when required.
  • Allows you to send order updates through SMS and mail.

Pricing

  • Free plan
  • Started plan at $299/month
  • Pro plan at $499/month
  • Scale plan at $ 999/month

8. Rivo.

You can use this Shopify abandoned cart app to send your customers emails, text messages, or push notifications if they leave without checking out. This will improve your marketing results and help you determine what works best for your D2C brand.

Rivo

Top features of Rivo,

  • Allows you to send your customers email, SMS, and push notifications when they leave their carts.
  • It allows you to set up automated follow-up emails that can be sent out as soon as someone abandons their cart.
  • You have advanced analytics features that allow you to track the results of your abandoned cart recovery campaign.

Pricing.

  • Free plan
  • Started plan at $ 39/month
  • Growth plan at $ 149/month
  • Premium plan at $489/month

9. Campaign monitor.

Using Campaign Monitor's email marketing service can help you recover abandoned carts. It does this by using Shopify customer data and segmenting customers for targeted campaigns.

Campaign monitor

The tool offers mobile-friendly templates and an easy-to-use email builder, so you can easily send out your campaigns.

Top features of Campaign Monitor,

  • It comes with automatic customer segmentation, allowing you to deliver targeted messages to increase conversion rates.
  • Availability of dozens of email templates.
  • It allows you to collect reviews via email and publish them on the website.
  • Integrates with popular apps for seamless data collection and delivery.

Pricing.

  • The basic plan at $ 9/month
  • Unlimited plan at $ 29/month
  • Premier plan at $ 149/month

10. Carti.

Carti is an all-in-one marketing, messaging, and push notification solution that serves as a platform for email, SMS, and abandoned cart recovery.

Carti

The best thing about Carti Abandoned Cart Recovery is that if you don't get a return on your investment, the service will not cost you anything.

Top features of Carti,

  • Multiple features availability that lets you send push notifications, SMS and emails to recover abandoned carts.
  • You can create a flow that automatically gets your customers back on track when they abandon their checkout process.
  • Allows you to update users about the order status.

Pricing.

  • Free plan
  • The basic plan at $ 4.99/month
  • Standard plan at $ 9.99/month
  • Premium plan at $ 19.99/month

11. Abandoned cart recovery by Marsello.

The Abandoned Cart recovery app provides various options, from abandoned cart emails and Facebook Messenger reminders to simple pop-ups.

Marsello

Abandoned Cart Recovery by Marsello focuses on saving businesses revenue lost to abandoned carts. And with many automatic aspects, an abandoned cart recovery app doesn't need ongoing attention from you after the initial setup is complete.

Top features of the Abandoned Cart recovery app,

  • A feature that automatically pulls through the product images of items your customers have left in their cart, then sends them to check out by clicking on an automatically added button.
  • Availability of Facebook messenger chatbot to send abandoned cart recovery messages.
  • It has multiple exit intent pop-ups to choose from. So you can choose the one that works best for your store.
  • A feature that allows you to send emails and push notifications to customers who have abandoned their carts.

Pricing.

  • Standard plan at $19/month
  • Pro plan at $29/month

12. Care cart.

Care Cart is a Shopify abandoned cart app that helps online businesses reduce cart abandonment rates with features like push notifications and email automation. The Abandoned Cart Recovery feature is the most popular among customers because it lets them recover abandoned carts.

Care Cart

Top features of the Care cart,

  • Cart Recovery - With Care Cart's intelligent tracking, you can see what items are abandoned in each customer’s cart and recover them.
  • Spin wheel Wheel – The Spin-a Sale game allows visitors to play and win discounts on their purchases.
  • Email capture - Regular email requests customers to provide their email when they add an item to their cart.
  • Web push notifications - Boost abandoned-cart recovery and sales through automated, subscription-based push notifications.

Pricing.

  • Free plan
  • Pro plan at $ 14.99/month

13. SMS Bump.

SMS Bump lets you use text marketing to promote your Shopify store but also makes it easy to send abandoned cart emails through its platform. Its drag-and-drop editor allows even small businesses to create campaigns easily in minutes!

SMS Bump

Top features of SMS Bump,

  • Allows you to maximize revenue by combining SMS and email automation.
  • Availability of SMS templates and a calendar of eCommerce events to inspire ideas for timely promotions, sales, and marketing campaigns.
  • Allows you to send photos, GIFs or emojis to boost text conversion rates by injecting personality into your messages.
  • Availability of subscriber collecting tools to grow your subscriber list.

Pricing.

  • Free plan
  • Growth plan at $ 19/month
  • Prime plan at $ 59/month
  • Powerhouse at $ 199/month

14. Abandon aid.

Abandon aid aims to reduce the cost of customer acquisition by helping businesses increase the number of abandoned orders recovered. Abandon Aid lets you set up email reminders for customers who abandon shopping carts.

Abandon aid

Top features of Abandon aid,

  • It helps you craft a personalized cart abandonment email to recover abandoned carts.
  • Real-time order analytics helps you stay updated about the health of your business.
  • You can set up email reminders in the dashboard and get instant notifications about cart abandonment.

Pricing.

  • The plan starts at $ 10/month. 

15. Avada.

The Avada SMS and email marketing Shopify abandoned cart app help you recover abandoned carts by alerting shoppers that have abandoned their carts about the products they left behind.

Avada

Moreover, Avada offers prewritten email templates and a drag-and-drop builder to save you from creating emails from scratch.

Top features of Avada,

  • A loyalty feature that recognizes a customer's birthday and first purchase and signs up an account to provide discounts.
  • You can send order confirmation, shipment confirmation, and return email messages.
  • You can send both Review Request Emails and Photo Review Request Emails.
  • Offers integration with popular tools.

Pricing.

  • The plan starts at $ 16/month.

16. Aftership SMS marketing.

It is an abandoned cart recovery app for Shopify retailers that uses SMS to help merchants recover more potential sales. 

Aftership

You can enable SMS notifications and set up triggers so that your team is notified automatically when the product goes out of stock or if there's a price reduction, for example.

Top features of Aftership SMS marketing,

  • Allows you to create automated SMS messages for abandoned carts, out-of-stock items, price reductions, and more.
  • You can set up triggers to send abandoned cart messages at the right time.

Pricing.

  • Essential plan at $11/month
  • Pro plan at $ 119/month
  • Premium plan at $ 119/month
  • Enterprise plans can be customized

17. Firepush.

Firepush offers a highly effective multichannel approach to recovering lost sales from customers. The app's built-in automation tools let you quickly send emails, SMS messages, and push notifications that help recover abandoned carts—and turn those visitors into paying customers!

Firepush

The top features of Firepush,

  • Firepush's automated workflow lets you send a sequence of 3 messages—a strategy that has been proven to work.
  • Availability of cross-selling or upselling tools for sending SMS, EMAIL, and push notifications about special offers or products.
  • You can use win-back marketing campaigns to reacquaint customers with the value of your brand, thus increasing their lifetime value.

Pricing.

  • Free to use up to 250 contacts.

18. Postscript.

Postscript helps you drive sales for your store by capturing a customer's phone number and leveraging historical Shopify data to create targeted SMS marketing campaigns.

Postscript

With Postscript, you can have two-way conversations with customers and have peace of mind that you're also staying compliant.

Top features of Postscript,

  • Allows you to automate SMS marketing.
  • It gives you the ability to segment customers based on their previous interactions with your Shopify store.
  • The availability of analytics lets you track how your SMS campaigns and automation perform.

Pricing.

  • The free plan to install ($0.015/SMS, $0.045/MMS +Carrier fees)
  • Growth plan at $100/month ($0.01/SMS, $0.03/MMS +Carrier fees)
  • Professional plan at $ 500/month ($0.007/SMS, $0.024/MMS +Carrier fees)
  • Enterprise plans can be customized 

19. Adoric.

Adoric's Shopify abandoned cart app is your best option for fighting cart abandonment and increasing sales when you want to go with push notifications. 

Adoric

It helps you craft effective and engaging push notifications to drive sales. You can use Adoric to build automated pop-up sequences that will help you win back customers who have abandoned their carts.

Top features of Adoric,

  • It has an extensive built-in editor and many templates, so you can create attractive pop-ups quickly.
  • It is equipped with an exit-intent technology that displays your pop-ups as soon as a visitor attempts to leave your site.
  • Tracking features help you monitor the performance of your pop-up.

Pricing.

  • Free plan forever
  • The basic plan at $9 /month
  • Essential plan at $29/month
  • Standard plan at $ 79/month

20. Orderly.

OrderlyEmails is an email design tool that makes it easy to customize Shopify's templates for your own use. 

Orderly

You can send abandoned cart emails to your customers and get them back on track to complete their purchases. It also helps you design better emails to increase sales and customer engagement.

Features:

  • Customizable templates for abandoned cart emails.
  • You can use Orderly Emails to create new templates from scratch or edit existing ones.
  • Allows you to add post-purchase discounts and upsell to your customers.
  • It comes with a feature that tracks the email conversion rate.

Pricing.

  • $ 99/ year per the theme. 

Wrapping up.

Before sticking with any Shopify cart abandonment app, you should ensure that it meets all your needs. This will help you avoid any future problems while using the app.

You should choose a Shopify abandoned cart app based on your business's unique goals and the preferences of its target customers. To get better results, using the platform where your customers are active is always best instead of trying out every possible method.

That way, leveraging a Shopify abandoned cart app that offers WhatsApp and Facebook marketing would be the best to reach your customers. This is where BiteSpeed comes in.

As said before, it has many features that help you create and send messages that drive customers back to your store. It's a full-featured tool that lets you create and send the perfect message to your customers without much effort. 

BiteSpeed also makes it easy for you to track the performance of your customers so that you can learn what works best for your business and improve it over time.

The best thing is that you can start recovering your lost sales without spending a penny, as it's free to use. 

Still, waiting? 

Install the app and recover your lost sales now. 

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