How to Send Bulk Messages on WhatsApp?

Sourabh Upreti
Sourabh Upreti
June 9, 2023

Picture this: You're sitting at your desk, a cup of lukewarm coffee on one side and a list of contacts longer than a Tolstoy novel on the other.

Your task? To send each and every one of them a message on WhatsApp. The mere thought sends a shiver down your spine, doesn't it?

The tedious task of typing out message after message, the endless tapping of “send,” and the looming threat of carpal tunnel syndrome - it's a plight that even Hercules himself would think twice before embarking on.

But it doesn't have to be like this. 

There's an easier way to send bulk messages on WhatsApp. And what's more, this method will allow you to quickly and easily send your messages without having to type out each one individually.

In this article, we will explore how to send bulk messages on WhatsApp.

What are Bulk Messages?

WhatsApp bulk messaging typically means sending the same message to multiple contacts simultaneously. The cool thing is that WhatsApp bulk messages save you time and effort because you don't have to write and send messages to everyone individually. It's a super efficient way to share info quickly.

However, unlike email or SMS services, WhatsApp has strict rules to prevent spamming. So, you can't just send a message to hundreds or thousands of people at once, at least not directly from the app itself.

Instead, you'd use the "Broadcast" feature, which lets you send a message to multiple contacts, up to 256 at a time. But there's a catch! These contacts must also have your number saved in their phone books.

But with the WhatsApp API, there's no limit to the number of people who can get your notifications, including those who haven't saved your number.

You can get creative with your messages, too! Add pictures, videos, and as many characters as possible to make them engaging. Plus, you can personalize them with variables in the message template so that you can connect with your audience in a more meaningful way.

Benefits of WhatsApp Bulk Messages

Unlike other platforms like email or SMS, WhatsApp is more direct and allows people to chat with your brand without issues. After all, who will escape from that "ding" sound when they get a message from their favorite brand?

And that's not the only thing. Here are the benefits of using WhatsApp bulk messages:

1. Efficiency booster

WhatsApp bulk messages are all about saving you time and energy.

Just think about it: instead of sending individual messages to countless people, you can create one message and send it to everyone simultaneously. The best thing is that it's still personalized and lets them chat with your brand.

2. Wide reach

Need to spread the word about a big sale or share some exciting news? WhatsApp bulk messages allow you to reach a large audience quickly and effectively. The reason?

Compared to the open rates of other platforms, SMS (98%), IVR (72%), and email (21%), WhatsApp has an open rate of 99%, which means your message will reach its target audience. This is especially useful when you have a time-sensitive offer or need to spread the word about a new product.

3. Personalization

With bulk messages, you can still make your customers feel special. Even though you're sending out messages in bulk, you can personalize them using templates and variables. So, each message feels tailored to the recipient, making your communication more effective.

4. Multimedia messages

WhatsApp isn't just about text. You can jazz up your messages with images, videos, or voice notes! This helps you create more engaging and dynamic content for your audience. The more engaging your content is, the more likely people will respond to it.

5. Tracking and reporting

WhatsApp has great analytics tools that track your messages' performance. You can also use these tools to measure the effectiveness of new campaigns and determine which messages work best for different audiences.

What You Need to Know Before You Send a Bulk WhatsApp Message

Is it tempting to hit that "Send" button to send a bulk WhatsApp message? It's easy to do, but there are some things you need to know before you hit that button. 

1. Messaging limits

WhatsApp has some boundaries to keep things from getting spammy. If you're using regular WhatsApp, you can broadcast a message to up to 256 contacts at once, but they've got to have your number saved. If you're rolling with the WhatsApp Business API, the rules change a bit, and you have these things called “Tiers.”

  • Tier 1: This is your starting point where you can send up to 1,000 messages per day.
  • Tier 2: Once WhatsApp sees you're behaving nicely, they bump you up here, where you can send 10,000 messages per day.
  • Tier 3: Things get serious now. You can send up to 100,000 messages per day!
  • Tier 4: This is the big league, my friend. At this level, you can send up to a whopping 1 million messages per day!

Remember, your “quality rating” (we'll talk about that next) can affect these limits.

2. Phone number status

Your phone number status matters. For your messages to be received, your number needs to be active and not marked as spam or blocked by WhatsApp or the recipients. So, always make sure you're sending messages that people want.

3. Quality rating

Finally, let's talk about your “quality rating.” It's like your report card from WhatsApp. If your messages often get blocked or reported as spam, your quality rating dips. And a lower rating could mean restrictions on your messaging. So, always aim to send relevant, engaging messages that your audience would love to read.

How Do I Send Bulk WhatsApp Messages?

Sending bulk WhatsApp messages isn't as hard as you might think, but the process varies depending on whether you're using regular WhatsApp or the WhatsApp Business API.

1. WhatsApp Business

  1. Open the app and tap on the three dots in the top right corner (if you're using an Android device) or at the bottom of your screen (if you're on an iPhone).
  2. Select "New broadcast" from the dropdown menu.
  3. Choose the contacts you want to send your message to. Remember, you can only add up to 256 contacts, and they must have your number saved in their phone.
  4. Type your message, and then hit send!

2. WhatsApp Business API

If you're serious about sending bulk messages and want to reach more people, the WhatsApp Business API is the way to go. And guess what? Your messages will still get through even if folks haven't saved your business number. To make things easier, consider using a Business API provider like BiteSpeed.

Step 1: Signup with BiteSpeed

First things first, you'll need to sign up with BiteSpeed. They'll guide you through the process of getting your API, verifying your account, and all that fun stuff.

Step 2: Upload your contact list

Next, you'll need to upload your contact list to BiteSpeed. This is the list of folks who'll be getting your bulk messages. Make sure you've got all their numbers correctly!

Step 3: Select Broadcast Campaign and create a campaign

Once you've got your contacts sorted, it's time to create a campaign. Choose the “Broadcast campaign” option and let your creativity flow. 

This is where you decide what kind of message you want to send out.

Step 4: Select a template or create your own

Now, you need to decide on the look of your message. You can choose from existing templates, or if you're feeling creative, you can create your own from scratch. 

The best thing is you can even segment your audience based on their behavior and then create your template.

Step 5: Save and schedule

After all the hard work, it's time to save your campaign and schedule it. You get to decide when your messages go out, so you can choose the perfect time to reach your audience.

And voila! You're all set to send bulk WhatsApp messages with BiteSpeed. It might seem like a lot at first, but once you've done it a few times, you'll be a pro!

How to Apply for WhatsApp Official API

All you need is to sign up with BiteSpeed. You'll be able to:

  • Send mass messages: Reach out to unlimited users all at once with your marketing or promotional content.
  • Automate notifications: Seamlessly integrate your notifications for orders, deliveries, abandoned carts, and more.
  • Streamline customer support: Deploy WhatsApp chatbots to answer customer queries quickly and efficiently.
  • Multi-Agent live chat support: Enable live chat support across multiple devices so your team can assist customers easily.
  • And so much more!

To get started with BiteSpeed, all you have to do is sign up. They'll guide you through the process of creating a business account and help you get up and running with their platform in no time.

How Do I Send Bulk WhatsApp Messages Without Getting Banned?

WhatsApp bulk messages can be a tricky process, as WhatsApp is strict in enforcing its policies to protect users from spam and unsolicited messages.

If your activities on WhatsApp look suspicious or violate its policies, your account could be banned.

That being said, there are a few techniques you can use to send bulk messages without getting banned, but these should be used ethically, responsibly, and in line with WhatsApp's terms of service:

1. Use WhatsApp Business API

WhatsApp Business API is designed for medium and large businesses to communicate with customers at scale. It's a perfect tool for sending bulk messages legally.

2. Seek permission first

It's important to only send messages to people who have agreed to receive them. This can be done by getting their consent beforehand, perhaps through an opt-in on your website or at the point of sale. With BiteSpeed, you can create irresistible pop ups that will allow you to capture user data and get their permission for future communications.

3. Gradually increase your messaging volume

Sudden spikes in the volume of messages sent can appear suspicious and might lead to your number getting banned. It's a good practice to start with a lower volume and gradually increase the number of messages you send.

4. Understand the rules

Before starting any campaign, understand WhatsApp's rules and regulations. These rules are designed to protect users from spam, so if you send unsolicited or spam messages, you may be reported and subsequently banned.

5. Monitor your messages

Keep track of your message delivery and read rates. High numbers of undelivered messages or low read rates could be a sign that users are not engaged and could lead to your account being flagged.

Wrapping Up

Sending bulk WhatsApp messages can be a powerful tool for engaging with your audience and keeping them informed. Whether it's sharing news, updates, or promotional offers, bulk messaging offers an efficient and effective way to reach your customers.

Now it's time for you to take charge and harness the power of bulk messaging. Picture yourself effortlessly navigating the world of mass communication, leaving your competitors behind in a cloud of digital dust.

Bring that to reality with BiteSpeed. With BiteSpeed, you can automate multiple tasks, from sending bulk messages to getting a rating for the delivered order. 

So what are you waiting for? Schedule a demo with BiteSpeed and take your business to the next level with more conversions!

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