How To Add A Sales Banner on Shopify That Drives Revenue

Sourabh Upreti
Sourabh Upreti
March 3, 2023

Sales banners are the cherry on top of your Shopify store's sundae. They are the perfect way to engage your shoppers with special deals, discounts and promotions and become the deciding factor for a purchase. 

In today's digital age, it is crucial to stay ahead of the curve and make the most of every opportunity to increase your Shopify store's revenue

Adding a sales banner to your Shopify store may seem daunting, but fear not, it is very simple.

In this article, I will tell you how to add a sales banner to your Shopify store and shed light on some best practices to ensure that your banners are aesthetically pleasing and drive revenue for your store. 

After all, we all want the revenue flowing into our accounts, don’t we?

Let’s get into this one by one.

How to plan your Shopify sales banner?

Let me tell you this. Before creating a sales banner, it's essential to have a plan in place. The first step is to identify the goal and purpose of the banner. Are you promoting a sale, a new product, or a limited-time offer? 

Once you have identified the goal, it's crucial to determine the target audience and key message. Knowing who you are trying to reach and what message you want to convey will help ensure your banner is effective.

For e.g, for a festive sale (say Diwali) on your store, you may want to promote a special 20% off on certain items (say Home & Kitchen appliances) that are being purchased for the festival.

The ideal audience for this type of sale would be those buying other items related to that particular festival. 

So the banner message would be like 

“ Get a flat 20% Off on the toaster. Claim Now! (offer valid till 3rd November)”

Now, once you clearly understand your goal, audience, and message, you can begin to develop a strategy for creating your banner. 

This includes determining the right colors, images, and text to use, as well as the placement and timing of the banner. 

A well-thought-out plan will help ensure that your banner effectively drives revenue for your store.

Read: How Rynox Gears generate 18% revenue with WhatsApp [Case Study]

It's essential to take the time to plan your banner before creating it, to ensure that it achieves its goal and reaches the right audience.

​​Things to consider to make a high-converting banner design

Designing a sales banner that drives revenue is not just about making it look good. It's about creating a visually appealing design, easy to read, and persuasive. 

Choosing the right colors, images, and text is crucial to creating a high-converting design. 

The colours you choose should align with your store's aesthetic and convey the message of your promotion. 

The images you choose should be high-quality and relevant to your promotion. And the text should be clear and easy to read, highlighting the key information about your promotion.

Utilizing persuasive design elements such as-

  • social proof
  • urgency
  • scarcity 

can also help to increase conversion rates. 

For e.g, including customer testimonials or a countdown timer can create a sense of urgency and help drive more sales. 

Remember, a well-designed and well-executed banner strategy can be a game-changer for your Shopify store. 

These banners will not only help you sell new products but also help you reduce abandoned carts, upsell & cross-sell.

It's crucial to experiment with different designs, colors, images, and text, to find the perfect combination that will drive revenue for your store.

How to add a sales banner on Shopify?

Adding a sales banner to your Shopify store is a piece of cake, and can be done with a few simple steps. 

The first step is to choose a banner design that aligns with your store's aesthetic and conveys the message of your promotion. 

You can create the banner using a design tool such as Canva or Adobe Illustrator or hire a designer to create one for you. 

Once you have your banner ready, the next step is to install it on your Shopify store. 

This can be done by adding a banner code to your store's theme or using an app from the Shopify app. 

First, you need to find out if your theme has a banner feature.

To check if your theme has a banner feature, use the following methods:

  • Go to Online Store > Themes, and then click Customize. In the Header section, search for "Announcement bar" or "Banner settings".

  • Read your theme’s documentation. If you’re using a Shopify-supported theme, refer to Themes by Shopify.

  • Contact your theme developer. If you use a Shopify-supported theme, then contact Shopify theme support.

If your theme has a built-in banner feature, follow your theme’s documentation to add it to your website. If you’re using a Shopify-supported theme, refer to Themes by Shopify.

If your theme doesn’t have a banner feature or the built-in feature doesn’t have the settings you want, you can download a banner app.

Watch this video from Shopify to learn more about adding a banner to your Shopify store.

How to add an announcement bar || Shopify Help Center

Remember, a well-designed and well-placed banner can differentiate between a sale and a missed opportunity.

Best practices for sales banners on Shopify

Creating an effective sales banner is not just about making it look pretty. You can follow several best practices to ensure your banners drive revenue for your store. 

  1. It is essential to keep your banner designs simple and easy to read to convey the message clearly. 

  1. The placement of your banner is crucial. It should be placed in an area of your store where it is easily visible to shoppers. It's also important to consider the timing of your banner's promotion. 

For e.g, if you are offering a limited-time promotion, make sure the banner is displayed prominently during the promotion duration.

  1. It is vital to measure the performance of your banners and make adjustments as needed. A/B testing different banner designs and placements can help you identify the most effective banners. 

So, remember, a well-executed banner strategy can be a game-changer for your Shopify store.

How to sell more on Shopify with BiteSpeed?

BiteSpeed is a multi-channel engagement solution built for Shopify stores & offers all the necessary features that D2C brands need to drive additional revenue and reduce customer acquisition costs.

Here are some of the features offered by BiteSpeed to make you make extra bucks in each sale.

Auto upsell & cross-sell campaigns: BiteSpeed allows you to set up automatic upsell & cross-selling campaigns. With deep integration with your Shopify store, BiteSpeed makes it effortless to build a recommendation engine. 

This way, with just a click of a few buttons, your store now has a recommendation engine that suggests your buyers buy new and relevant products that can boost your LTV & AOV.

Abandoned cart recovery campaigns: Almost all D2C brands regularly witness large numbers of abandoned carts, products and checkouts. Out of all your visitors, less than 10% reach the checkout stage. You can set up automated cart recovery messages on WhatsApp for users who’ve not completed the payment. The rest 90% can be retargeted on WhatsApp. You can also offer some additional discounts to make customers complete the purchase. These campaigns can help you increase revenue.

Preventing abandonment is crucial for any D2C business because no one wants to be left holding the bag (or, in this case, the abandoned cart and checkouts).‍

Segmented WhatsApp broadcast: You can use WhatsApp broadcasts to send personalized marketing messages to specific groups of customers based on their behaviour, preferences, or interests. This allows you to provide a more relevant and personalized experience, build trust and loyalty, and increase conversions. Additionally, segmented broadcasts can be more efficient as they allow you to send messages to specific groups rather than your entire audience. 

You can also use these campaigns to offer targeted discounts and collect product reviews/feedback from specific segments of customers.

Convert COD to prepaid & COD confirmation: RTO (return to origin) is a huge problem for D2C brands. COD confirmation and COD to prepaid can help to reduce RTO (return to origin) rates for your store by reducing the risk of fraud and ensuring that orders are fulfilled as intended. 

Book a demo with our team and they will show you the ROI you’ll get with BiteSpeed.  

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